Red Bull GmbH’s revenue surged by almost a quarter in 2022 as consumers looked to energize themselves after the end of coronavirus lockdowns.
(Bloomberg) — Red Bull GmbH’s revenue surged by almost a quarter in 2022 as consumers looked to energize themselves after the end of coronavirus lockdowns.
The Austria-based company sold 11.6 billion cans of its energy drink, raising revenue by 24% to 9.68 billion euros ($10.53 billion), according to selected performance metrics published on its website. Turnover and operating profit reached record levels in a year marked by the death of its founder, Dietrich Mateschitz.
READ: Dietrich Mateschitz, Billionaire Pioneer of Red Bull, Dies at 78
His son Mark has taken over his 49% stake and appointed new management. He picked Oliver Mintzlaff, a former long-distance runner and head of Red Bull’s soccer teams, to run projects and investments. The company paid a €866 million dividend to the Mateschitzs on 2021 results.
Red Bull said it was looking to expand further in most markets with a focus on its caffeinated beverage, as well as the organics brand. Traditionally debt-averse, it said it will continue to fund investments from operative cash-flow.
Austria’s Trend news magazine first published the preliminary results. A privately-held company, Red Bull usually announces detailed results in the corporate registry with a delay of almost a year.
(An earlier version of this story corrected the rounding on the number of cans sold last year.)
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