Gaming Stocks Jump in Asia as China Approves More Foreign Titles

Shares of China’s Bilibili Inc. and some Korean gaming companies surged after Beijing approved more imported titles in the latest sign of their easing grip on the video-game sector.

(Bloomberg) — Shares of China’s Bilibili Inc. and some Korean gaming companies surged after Beijing approved more imported titles in the latest sign of their easing grip on the video-game sector. 

Bilibili jumped more than 9% in Hong Kong, tracking gains in its US-listed shares, after its localized version of “Uma Musume: Pretty Derby” was included. In South Korea, Devsisters Co. jumped nearly 30% in early trading, while peer Nexon Games Co. soared more than 20%. Japan was closed for a holiday. 

China’s online gaming regulator gave a green light to 27 foreign games late Monday. For Korean titles, the list included “Cookie Run: Kingdom” by Devsisters, “Blue Archive” by Nexon Games, “The Seven Deadly Sins: Grand Cross” by Netmarble and two others. 

The latest round of approvals came three months after the late-December endorsement of a batch of titles. The move implies a “more supportive regulatory policy towards foreign titles that further support a healthier and normalized development of online gaming industry going forward,” Alicia Yap, an analyst at Citigroup Inc., wrote in a note.

Other Chinese gaming stocks listed in Hong Kong including Tencent Holdings Ltd. and NetEase Inc. posted modest gains. 

The approval will help boost Bilibili’s game revenues and put it “on a more solid footing to hit its 4Q24 non-GAAP operating breakeven target,” Bloomberg Intelligence analysts including Tiffany Tam wrote in a note. 

(Updates with analyst quotes, moves in Chinese stocks)

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