Young Chinese women find virtual love in ‘Deepspace’

Rafayel’s girlfriends went all out to celebrate their lover’s birthday, renting malls across China for parties, decorating high-speed trains with his photos, and even staging a dazzling drone show.But the birthday boy was absent from every event — he’s a virtual character in the romantic mobile game “Love and Deepspace” that has won over millions of young women in China and beyond.Launched last year, the game blends monster-hunting action with sometimes-raunchy cutscenes in a futuristic world where “love knows no bounds”, according to Shanghai-based developer Papergames.And players are hooked on its realistic 3D character modelling, immersive narratives and the chance to build relationships with five distinct virtual boyfriends.Since its release in January 2024, the game has earned more than $500 million worldwide on the Google Play store and Apple’s App Store.About 40 percent of its revenue comes from overseas, market research firm Sensor Tower told AFP.For many, these virtual companions offer more than entertainment — they provide emotional fulfilment.Liu Xue, a 25-year-old office worker, likens her connection with Rafayel to a real-life romantic relationship.”To myself, or to my inner circle of close friends, I would say that we are lovers,” she told AFP at a birthday event in Beijing.”I don’t think I need company in real life.”He accompanies Liu daily, comforts her when she’s down — and even keeps her up-to-date on her menstrual cycle.”It’s like emotional sustenance,” she said.This attachment, however, comes with a price tag.While “Love and Deepspace” is free to download, players often spend heavily on in-game purchases to unlock additional storylines and interactions with their favourite characters.The game does not offer women partners, though there are similar games that do — but few with the same reach and popularity.Third-party surveys suggest that about five to 10 percent of those playing “Love and Deepspace” are male.- ‘Better than real life’ -Wang Yaya, a 23-year-old university student, has spent over 70,000 yuan ($10,000) on the game and related merchandise.”I’m happy to pay for the emotional value,” she told AFP.Fans pool their money to organise events — such as those to celebrate Rafayel’s birthday — where they pose for photos with cardboard cutouts of the heartthrob and exchange homemade merchandise.A seven-year veteran of games like “Love and Deepspace”, Wang attributes the willingness of her and her peers to spend to a lack of emotional support from their parents as children.”Many of my friends are the same,” she explained.And for some players, the virtual romances are much more enticing than real-life dating. Since discovering games like “Love and Deepspace”, Liu said she has lost interest in dating real men. “Playing otome games is an especially nice experience and even better than real life,” she said, referring to the wider genre of romantic games, originally developed in Japan.Student Liu Yuxuan, 22, sees her bond with Rafayel as a central part of her life. “Because everyone can have their secrets, some of which you cannot tell others. When you open the game, you can talk to him,” she said.”I can reveal myself to him without reservation, and he will show me his love without reservation,” she said.Rafayel’s love is firm and faithful — something she says is rare in real life.Another player, who goes by Zaylia, summed up the game’s appeal for her peers: “It fulfils our fantasy of being in a relationship.””Isn’t the greatest use of a relationship itself to provide emotional value?”

Parmi sept prétendants, le CIO élit son nouveau président

Qui sera le 10e président du Comité international olympique? Après des mois de suspense, les sept prétendants à la succession de l’Allemand Thomas Bach se départagent jeudi en Grèce pour prendre la tête du sport mondial.”Si je pouvais raconter les coulisses, il faudrait un livre entier”, plaisantait mercredi le candidat français David Lappartient, jugeant “plus ouvert que jamais” le scrutin de Costa Navarino, luxueux complexe face à la mer Ionienne.Depuis que le Bavarois de 71 ans a annoncé en août dernier qu’il passerait la main le 23 juin, Lappartient et ses six adversaires multiplient les entretiens et les contacts avec la centaine d’autres membres de l’instance olympique qui éliront son successeur, sans sondage ni soutien public pour mesurer leurs chances réelles.Sous la pluie mardi de l’ancienne Olympie, puis dans les coulisses ensoleillées mercredi de la 144e session à Costa Navarino, ils ont tenté d’arracher d’ultimes ralliements et de faire basculer les derniers indécis.Et l’heure de vérité se dessine enfin: jeudi autour de 16h00 locales (GMT+2), les membres du cénacle sportif devront se défaire de leurs téléphones, puis voteront à huis clos et à bulletins secrets, éliminant à chaque tour le dernier arrivé, jusqu’à ce qu’un candidat obtienne une majorité absolue.Or avec un nombre de prétendants inédit dans l’histoire du CIO, bien malin qui pourrait désigner un favori: certains “cochent plus de facteurs que d’autres”, observait mercredi Martin Fourcade, membre de l’instance depuis 2022, mais aucun ne les aligne tous.- L’ombre de Samaranch père -Seuls le Britannique Sebastian Coe, patron de World Athletics et double champion olympique du 1.500 m, et la Zimbabwéenne Kirsty Coventry, septuple médaillée en natation (dont deux titres), partagent un glorieux passé sportif avec Thomas Bach, qui avait été sacré en fleuret par équipes aux Jeux de Montréal en 1976.Mais alors que l’Allemand, avocat d’affaires, avait gravi tous les échelons du CIO dès 1991, l’Espagnol Juan Antonio Samaranch Jr est le seul à afficher une ascension comparable au sein de l’instance.Visage aussi familier du monde olympique que méconnu en dehors, “Juanito” a rejoint le CIO au moment où son père s’apprêtait à en quitter la présidence, en 2001, après 21 ans d’un règne marqué par l’explosion des revenus des JO et la fin des boycotts mais aussi par des scandales de corruption, laissant une image contrastée.Les quatre autres candidats s’avancent en outsiders: David Lappartient, champion du cumul à l’ascension fulgurante, dirige à la fois l’Union cycliste internationale (UCI) et le Comité olympique français (CNOSF), et est le principal artisan de la désignation des Alpes françaises pour accueillir les Jeux d’hiver en 2030.Le Japonais Morinari Watanabe, patron de la Fédération internationale de gymnastique, présente de loin la proposition la plus radicale – des JO organisés simultanément dans cinq villes de cinq continents -, le prince jordanien Feisal Al-Hussein insiste sur la “paix” au service du sport, et le Britanno-Suédois Johan Eliasch vante son expérience à la tête de l’équipementier Head pour réformer le modèle économique.- Géopolitique ou manoeuvres de Bach? -Quelle stratégie fera la différence face à une assemblée mêlant têtes couronnées, anciens champions et figures de l’administration et de l’industrie sportives, traditionnellement réticents à la moindre prise de position publique ?Pour Jean-Loup Chappelet, spécialiste de l’olympisme à l’Université de Lausanne, “cette élection s’avère très géopolitique”, à l’image d’un monde de plus en plus fracturé, “et il semblerait que trois blocs se dessinent”.D’un côté, un soutien “des Russes, Chinois et de leurs alliés” à Samaranch Jr, de l’autre, un “bloc anglophone” derrière Sebastian Coe, et enfin, la possible quête avec Lappartient d'”un candidat de compromis” porté par une partie de l’Europe, estime M. Chappelet. A moins que le soutien supposé de Thomas Bach à Kirsty Coventry, objet de rumeurs volontiers relayées par les autres candidats, ne fasse de la ministre des Sports du Zimbabwe la première femme à la tête de l’instance, à seulement 41 ans.”Ce que je me sens obligé de dire sur le profil de mon successeur, je l’ai déjà dit”, a balayé lundi Thomas Bach, sans clarifier plus avant sa position. “Une ère nouvelle réclame de nouveaux leaders.”

Most Asian markets track Wall St rally after Fed rate signals

Most Asian equities rose Thursday after US Federal Reserve boss Jerome Powell suggested any increase in consumer prices caused by tariffs would likely be short-lived, even as the central bank slashed its growth outlook and hiked inflation expectations.Markets have been seized by volatility recently as US President Donald Trump embarks on his hardball trade policy that has seen him impose painful duties on imports from major partners, stoking recession fears.Some observers have also warned his pledges to slash taxes, regulations and immigration will reignite inflation and force the Fed to reassess its monetary policy, with some even fearing rate hikes.After a closely watched meeting on Wednesday, the US central bank stood pat on borrowing costs for the second time in a row and said “uncertainty around the economic outlook has increased”. It also predicted the economy would expand 1.7 percent this year, compared with 2.1 percent estimated in December, and tipped core inflation to hit 2.8 percent as opposed to the 2.5 percent previously seen. However, its dot plot estimate for rate cuts still showed officials saw two this year.Powell said: “We do understand that sentiment has fallen off pretty sharply, but economic activity has not yet and so we are watching carefully.”I would tell people the economy seems to be healthy.”He added that inflation had “started to move up” and officials think that is “partly in response to tariffs. And there may be a delay in further progress over the course of this year”.Any increase would be “transitory”, Powell said, but warned it would be hard to determine how much of a factor the levies — as opposed to other factors — would play in lifting prices. The remarks were taken as market-supportive and 10-year US Treasury yields, a proxy of monetary policy, dropped. That was also helped by news the Fed would slow its pace of balance sheet reduction — the bank ramped up bond-buying during the pandemic to keep rates low and has been offloading them in recent months to normalise monetary policy.- ‘Do the right thing’ -Trump late Wednesday called on decision-makers to cut rates now, urging on his Truth Social platform to “do the right thing”.Kerry Craig, global market strategist at JP Morgan Asset Management, said: “The Fed doesn’t have all the answers but faces plenty of questions about how it is interpreting the shift in the US economy and policy impacts.”For now, the market seems reassured that the Fed is ready to act if needed.”But he added: “Overall, the outlook remains uncertain.”All three main indexes on Wall Street rallied.And most of Asia followed suit, with Sydney, Seoul, Singapore, Taipei, Wellington and Manila all up. Jakarta gained almost two percent to extend Wednesday’s gains, but the index remains under pressure — it has dropped 10 percent in 2025 — on concerns about Indonesia’s economy, Southeast Asia’s biggest.Hong Kong, however, retreated after a breathtaking run-up this year that has seen the Hang Seng Index pile on more than 20 percent. Shanghai also dropped.Tokyo was closed for a holiday.The yen extended Wednesday’s gains after Powell’s dovish comments, while the dollar was also softer against the pound and euro.But lingering tariff fears and geopolitical developments helped safe-haven gold to another record above $3,056.Oil rose again following a fresh upsurge in Middle East hostilities after Israel launched its most intense strikes on Gaza since a ceasefire with Hamas took effect.Traders are also keeping tabs on eastern Europe after Trump told Ukraine’s President Volodymyr Zelensky that the United States could own and run his country’s nuclear power plants as part of his bid to secure a ceasefire with Russia.Zelensky said he was ready to pause attacks on Russia’s energy network and infrastructure, a day after Vladimir Putin agreed to halt similar strikes on Ukraine.- Key figures around 0250 GMT -Hong Kong – Hang Seng Index: DOWN 1.0 percent at 24,525.12Shanghai – Composite: DOWN 0.2 percent at 3,419.55Tokyo – Nikkei 225: Closed for a holidayEuro/dollar: UP at $1.0912 from $1.0903 on WednesdayPound/dollar: UP at $1.3010 from $1.3002Dollar/yen: DOWN at 148.27 yen from 148.71 yenEuro/pound: UP at 83.88 pence from 83.82 penceWest Texas Intermediate: UP 0.5 percent at $67.50 per barrelBrent North Sea Crude: UP 0.4 percent at $71.06 per barrelNew York – Dow: UP 0.9 percent at 41,964.63 points (close)London – FTSE 100: FLAT at 8,706.66 (close)

Canada canola farmers squeezed by trade wars on two fronts

To sow or not to sow? Canola farmers in Canada’s vast western Prairies region have found themselves in the crossfire of trade wars with both the United States and China.”We have two economic superpowers of the world having a trade war with us at the same time,” Rick White, head of the Canadian Canola Growers Association, told AFP.”We’ve had our challenges but nothing of this magnitude. This is the worst of all scenarios,” he said, weeks before planting is to begin.Canada, a major agricultural economy, is among the world’s top producers of canola — an oilseed crop that is used to make cooking oil, animal meal and biodiesel fuel.But the bulk of canola exports go to just two customers, the United States and China, two countries with which Ottawa is now in standoffs over tariffs.A few days ago, Beijing announced 100 percent tariffs on canola oil and meal in response to Ottawa’s levies on Chinese electric vehicles, which align with those imposed on China by the United States under former president Joe Biden.Meanwhile, since coming to office in January, US President Donald Trump has threatened widespread tariffs on imports of Canadian goods into the United States.The price of canola has plunged as a result of the Chinese tariffs, dragging the price of European rapeseed down with it.- Seeding soon -All of this must be sorted out in the coming weeks, fumes Jason Johnson, a farmer from Manitoba province in Canada’s agricultural heartland.”We’re going to be seeding in about a month and once we do, we can’t change crops,” he said, while waiting for a call from a seed dealer about possible alternative crops.China accounts for nearly one third of Canadian canola exports, mainly canola seeds, while the United States is the largest market for canola oil and meal.Johnson believes it was wrong for Canada to impose tariffs on China.”We should go back to China and say, ‘We’ll lift our tariffs if you lift yours,’ basically doing a Trump by threatening tariffs and then retracting them,” he told AFP.On his 2,500-acre farm just north of the Canada-US border, he grows canola each year on about 1,000 acres, and feels certain the United States will ramp up tariffs against Canada that will be widespread and hit hard.Those tariff threats have already sent shockwaves through Canada, as more than 75 percent of its exports go to the United States. A trade war between the two neighbors, with Canada retaliating, would cause significant damage to the Canadian economy.- ‘Engage with China’ -Canola Council of Canada chief executive Chris Davison is urging the Canadian government “to immediately engage with China, with a view to resolving this issue.”Ottawa and Beijing have been at loggerheads for several years, relations having soured after Canada detained a senior Huawei executive on a US warrant in December 2018 and Beijing retaliated by holding two Canadians. A deal was reached that saw all three detainees released in September 2021, but bad blood remains, with Beijing criticizing Ottawa for aligning itself with Washington’s China policies and Canadian authorities regularly accusing China of interference.As this goes on Canadians wonder if bright yellow fields of canola will be seen in the Prairies this spring.Johnson says switching from canola to alternative crops at the last minute wouldn’t be easy. Markets for other crops are mostly smaller and if canola farmers switch to cultivating them it would lead to an oversupply and a drop in prices for those agricultural commodities too.He noted also that Canada has “invested a lot in the last 20 years in infrastructure” to crush canola into oil and meal.

Canada canola farmers squeezed by trade wars on two fronts

To sow or not to sow? Canola farmers in Canada’s vast western Prairies region have found themselves in the crossfire of trade wars with both the United States and China.”We have two economic superpowers of the world having a trade war with us at the same time,” Rick White, head of the Canadian Canola Growers Association, told AFP.”We’ve had our challenges but nothing of this magnitude. This is the worst of all scenarios,” he said, weeks before planting is to begin.Canada, a major agricultural economy, is among the world’s top producers of canola — an oilseed crop that is used to make cooking oil, animal meal and biodiesel fuel.But the bulk of canola exports go to just two customers, the United States and China, two countries with which Ottawa is now in standoffs over tariffs.A few days ago, Beijing announced 100 percent tariffs on canola oil and meal in response to Ottawa’s levies on Chinese electric vehicles, which align with those imposed on China by the United States under former president Joe Biden.Meanwhile, since coming to office in January, US President Donald Trump has threatened widespread tariffs on imports of Canadian goods into the United States.The price of canola has plunged as a result of the Chinese tariffs, dragging the price of European rapeseed down with it.- Seeding soon -All of this must be sorted out in the coming weeks, fumes Jason Johnson, a farmer from Manitoba province in Canada’s agricultural heartland.”We’re going to be seeding in about a month and once we do, we can’t change crops,” he said, while waiting for a call from a seed dealer about possible alternative crops.China accounts for nearly one third of Canadian canola exports, mainly canola seeds, while the United States is the largest market for canola oil and meal.Johnson believes it was wrong for Canada to impose tariffs on China.”We should go back to China and say, ‘We’ll lift our tariffs if you lift yours,’ basically doing a Trump by threatening tariffs and then retracting them,” he told AFP.On his 2,500-acre farm just north of the Canada-US border, he grows canola each year on about 1,000 acres, and feels certain the United States will ramp up tariffs against Canada that will be widespread and hit hard.Those tariff threats have already sent shockwaves through Canada, as more than 75 percent of its exports go to the United States. A trade war between the two neighbors, with Canada retaliating, would cause significant damage to the Canadian economy.- ‘Engage with China’ -Canola Council of Canada chief executive Chris Davison is urging the Canadian government “to immediately engage with China, with a view to resolving this issue.”Ottawa and Beijing have been at loggerheads for several years, relations having soured after Canada detained a senior Huawei executive on a US warrant in December 2018 and Beijing retaliated by holding two Canadians. A deal was reached that saw all three detainees released in September 2021, but bad blood remains, with Beijing criticizing Ottawa for aligning itself with Washington’s China policies and Canadian authorities regularly accusing China of interference.As this goes on Canadians wonder if bright yellow fields of canola will be seen in the Prairies this spring.Johnson says switching from canola to alternative crops at the last minute wouldn’t be easy. Markets for other crops are mostly smaller and if canola farmers switch to cultivating them it would lead to an oversupply and a drop in prices for those agricultural commodities too.He noted also that Canada has “invested a lot in the last 20 years in infrastructure” to crush canola into oil and meal.

Trump brings the bling with Oval Office makeover

Donald Trump promised a new “Golden Age” for America. In the Oval Office, at least, he has lived up to his promise with a blingy makeover.The Republican has decked out the inner sanctum of the US presidency with gilded trophies and gold-plated, Trump-branded coasters, and filled almost every available inch of wall space with portraits of his predecessors.Almost every day seems to bring something new. This week Trump installed a copy of the Declaration of Independence — the historic document triggering America’s freedom from the British monarchy 250 years ago.Far more than during his first term, it’s as if the 78-year-old former reality TV star and billionaire property mogul is creating something that is part-studio and part-exclusive real estate.”President Trump is very good at playing the role of Donald Trump,” Peter Loge, director of George Washington University’s School of Media, told AFP.”The show is the point. Part of the show is the bling. It would be surprising if Trump did not remake the Oval Office into a TV set that reflected his brand.”- Presidential portraits -But there’s also a serious political message behind Trump’s frenetic redecoration.The Oval Office is the most potent symbol of American power, a backdrop to his frequent news conferences and televised meetings with foreign dignitaries — including a recent meltdown between Trump and Ukrainian President Volodymyr Zelensky.It was, therefore, no coincidence when the gallery of presidential portraits got a new addition: the 19th-century president James Polk.Under Polk, the 11th US president, the United States saw its biggest period of territorial expansion by taking in huge swaths of the west coast, the southwest and Texas. It was a clear piece of political symbolism at a time that Trump is alarming allies by openly talking about annexing Greenland, reclaiming the Panama Canal and taking over Gaza.- ‘Would Biden do this?’ -Each president picks most of their decor from similar sources including the White House art collection, but they still manage to stamp a very personal touch on the Oval.The difference from Trump’s Democratic predecessor Joe Biden could hardly be greater — as the 47th president himself is well aware.”Do you think Joe Biden would do this? I don’t think so,” Trump said Tuesday as he pulled back light-protecting drapes on the Declaration of Independence in an interview with Fox News Channel’s “The Ingraham Angle.”Biden’s Oval was a relative model of restraint with five portraits around the famed fireplace, including wartime president Franklin D. Roosevelt’s directly above the hearth.Trump has nine — and that doesn’t count others near his desk, including Republican icon Ronald Reagan’s.While Biden had a sprawling Swedish ivy plant that reputedly dated back to John F. Kennedy on the mantelpiece, Trump has seven ornate gilded vessels, some of which are more than 200 years old.And while both Trump and Biden had a bust of civil rights leader Martin Luther King on display, Trump has brought back the bust of Britain’s World War II prime minister Winston Churchill that he had during his first term.- Framed mugshot -The ostentatious display should probably not come as a surprise for a man who announced his first presidential run by descending on a golden escalator at Trump Tower in New York. The billionaire has long branded everything he can with his name, from buildings to bibles.And Trump’s makeover rarely shies away from promoting both his own brand and an image of strength that has been central to his political career.Recently, one item that has been on permanent display is a large map identifying the “Gulf of America,” which the Trump administration has renamed from the Gulf of Mexico.Trump is even reportedly planning to pave over the famed Rose Garden that the Oval Office overlooks, to give it the patio-like feel of his Mar-a-Lago residence in Florida.One of Trump’s proudest touches, though, is a very unconventional portrait that hangs near those of his illustrious forebears.Right outside the Oval Office in a gold frame hangs a photo of Trump — his 2023 mugshot, as featured on the cover of a tabloid newspaper, from when he was booked in Georgia for alleged attempts to interfere with the 2020 election.

Ubisoft joue son va-tout avec la sortie du nouvel Assassin’s Creed

L’industrie du jeu vidéo retient son souffle: le géant français Ubisoft lance jeudi son plus gros projet, “Assassin’s Creed Shadows”. En cas d’échec, c’est l’avenir de l’entreprise et la stabilité du secteur en Europe qui sont menacés.Une telle fébrilité dans l’industrie, “je n’avais jamais vu ça”, confiait à l’AFP Charles-Louis Planade, analyste chez Midcap Partners, quelques jours avant la sortie du nouvel épisode de cette série entamée en 2007.Depuis 2020, Ubisoft, l’un des plus gros acteurs du jeu vidéo dans le monde avec près de 18.000 employés, a connu une longue série de revers: lancements décevants, chute du cours de Bourse, scandales de harcèlements sexuel et moral visant d’anciens cadres, mouvements de grève…Désormais au pied du mur, le groupe mise sur sa saga phare pour se relancer avec un opus très ambitieux ancré dans le Japon féodal.Près d’une vingtaine de studios et des centaines de personnes ont travaillé dessus pendant près de cinq ans, pour un budget de plusieurs centaines de millions d’euros, selon certaines estimations.Plutôt bien reçu par les critiques, “Assassin’s Creed Shadows” – commercialisé sur PC, PS5 et Xbox Series – affichait mercredi une note “globalement favorable” de 81 sur 100 sur le site d’agrégation d’avis Metacritic, soit un point de plus que l’épisode “Valhalla”, sorti en 2020 et plus gros succès de la série.Pour le journaliste américain Stephen Totilo, “Shadows” est le volet le “plus beau” et le “plus agréable à jouer”, tandis que le site spécialisé IGN salue un très bon épisode qui ne “réinvente pas totalement” la formule.- Effet boule de neige -Ce manque de renouveau pourrait finir par “lasser certains joueurs”, redoute Julien Pillot, économiste spécialiste des industries culturelles. Pour lui, les récentes contre-performances d’Ubisoft sont “peut-être le signe d’un désamour du public pour ses jeux”.”Tout le monde croise les doigts pour que cette sortie soit un énorme succès”, souligne M. Planade, qui anticipe un effet boule de neige pour toute l’industrie européenne en cas de mauvaises ventes.Avec environ 4.000 salariés en France sur les 15.000 que compte le secteur, “Ubisoft est la locomotive du jeu vidéo” dans ce pays, rappelle en outre l’analyste.L’entreprise sert régulièrement de tremplin en sortie d’école et bon nombre de ses anciens employés ont fondé des studios en France et à l’étranger.Pour sortir la tête de l’eau, elle a entamé début 2023 un plan de réduction des coûts, entraînant des fermetures de studios et le départ de près de 2.000 salariés.- “Plusieurs options” pour l’avenir -Malgré cela, le groupe n’a pas réussi à rebondir sur les marchés financiers. Alors que son action s’échangeait à plus de 100 euros il y a dix ans, elle a atteint en septembre son niveau le plus bas, à 9,01 euros. Mercredi, malgré les premiers échos favorables de la presse autour de “Shadows”, elle a encore lâché 5,58% pour s’établir à 12,60 euros.Cette situation, dans un secteur en pleine crise de croissance depuis deux ans, a poussé Ubisoft à annoncer en janvier qu’il étudiait désormais “plusieurs options” pour son avenir, entraînant bon nombre de spéculations.Si un rachat conjoint avec le géant chinois de la tech Tencent – qui possède 10% de son capital – pour sortir l’entreprise de la Bourse a été évoqué dans un premier temps, plusieurs médias rapportent désormais la possible création d’une nouvelle entité, recentrée sur les marques phares du groupe, qui céderait le reste de son catalogue.”Toutes les options sont sur la table”, résume M. Planade, pour qui le rapport de force dans la négociation sera en grande partie déterminé par le succès de “Shadows”.

Ubisoft joue son va-tout avec la sortie du nouvel Assassin’s Creed

L’industrie du jeu vidéo retient son souffle: le géant français Ubisoft lance jeudi son plus gros projet, “Assassin’s Creed Shadows”. En cas d’échec, c’est l’avenir de l’entreprise et la stabilité du secteur en Europe qui sont menacés.Une telle fébrilité dans l’industrie, “je n’avais jamais vu ça”, confiait à l’AFP Charles-Louis Planade, analyste chez Midcap Partners, quelques jours avant la sortie du nouvel épisode de cette série entamée en 2007.Depuis 2020, Ubisoft, l’un des plus gros acteurs du jeu vidéo dans le monde avec près de 18.000 employés, a connu une longue série de revers: lancements décevants, chute du cours de Bourse, scandales de harcèlements sexuel et moral visant d’anciens cadres, mouvements de grève…Désormais au pied du mur, le groupe mise sur sa saga phare pour se relancer avec un opus très ambitieux ancré dans le Japon féodal.Près d’une vingtaine de studios et des centaines de personnes ont travaillé dessus pendant près de cinq ans, pour un budget de plusieurs centaines de millions d’euros, selon certaines estimations.Plutôt bien reçu par les critiques, “Assassin’s Creed Shadows” – commercialisé sur PC, PS5 et Xbox Series – affichait mercredi une note “globalement favorable” de 81 sur 100 sur le site d’agrégation d’avis Metacritic, soit un point de plus que l’épisode “Valhalla”, sorti en 2020 et plus gros succès de la série.Pour le journaliste américain Stephen Totilo, “Shadows” est le volet le “plus beau” et le “plus agréable à jouer”, tandis que le site spécialisé IGN salue un très bon épisode qui ne “réinvente pas totalement” la formule.- Effet boule de neige -Ce manque de renouveau pourrait finir par “lasser certains joueurs”, redoute Julien Pillot, économiste spécialiste des industries culturelles. Pour lui, les récentes contre-performances d’Ubisoft sont “peut-être le signe d’un désamour du public pour ses jeux”.”Tout le monde croise les doigts pour que cette sortie soit un énorme succès”, souligne M. Planade, qui anticipe un effet boule de neige pour toute l’industrie européenne en cas de mauvaises ventes.Avec environ 4.000 salariés en France sur les 15.000 que compte le secteur, “Ubisoft est la locomotive du jeu vidéo” dans ce pays, rappelle en outre l’analyste.L’entreprise sert régulièrement de tremplin en sortie d’école et bon nombre de ses anciens employés ont fondé des studios en France et à l’étranger.Pour sortir la tête de l’eau, elle a entamé début 2023 un plan de réduction des coûts, entraînant des fermetures de studios et le départ de près de 2.000 salariés.- “Plusieurs options” pour l’avenir -Malgré cela, le groupe n’a pas réussi à rebondir sur les marchés financiers. Alors que son action s’échangeait à plus de 100 euros il y a dix ans, elle a atteint en septembre son niveau le plus bas, à 9,01 euros. Mercredi, malgré les premiers échos favorables de la presse autour de “Shadows”, elle a encore lâché 5,58% pour s’établir à 12,60 euros.Cette situation, dans un secteur en pleine crise de croissance depuis deux ans, a poussé Ubisoft à annoncer en janvier qu’il étudiait désormais “plusieurs options” pour son avenir, entraînant bon nombre de spéculations.Si un rachat conjoint avec le géant chinois de la tech Tencent – qui possède 10% de son capital – pour sortir l’entreprise de la Bourse a été évoqué dans un premier temps, plusieurs médias rapportent désormais la possible création d’une nouvelle entité, recentrée sur les marques phares du groupe, qui céderait le reste de son catalogue.”Toutes les options sont sur la table”, résume M. Planade, pour qui le rapport de force dans la négociation sera en grande partie déterminé par le succès de “Shadows”.