Big-Spending Chinese Shoppers Are Splurging on Luxury at Home, Not Abroad Anymore

China’s big-spending shoppers are back, to the relief of the global luxury industry. But in a pandemic-era shift, they’re doing more of their spending at home, even with mainland borders open again — and the consequences for foreign destinations and brands once reliant on deep Chinese pockets could be dire.

Big-Spending Chinese Shoppers Are Splurging on Luxury at Home, Not Abroad Anymore

China’s big-spending shoppers are back, to the relief of the global luxury industry. But in a pandemic-era shift, they’re doing more of their spending at home, even with mainland borders open again — and the consequences for foreign destinations and brands once reliant on deep Chinese pockets could be dire.