BYD Confident of Hitting 3 Million Sales Despite China Weakness

BYD Co. remains confident of selling 3 million clean cars this year despite economic challenges and an intense price war in the world’s second-biggest economy, founder and Chairman Wang Chuanfu told analysts at a briefing Tuesday, according to people who were present at the event.

(Bloomberg) — BYD Co. remains confident of selling 3 million clean cars this year despite economic challenges and an intense price war in the world’s second-biggest economy, founder and Chairman Wang Chuanfu told analysts at a briefing Tuesday, according to people who were present at the event.

China’s best-selling auto brand also signaled solid profits will continue in the second half of 2023, further boosting the outlook for the company, according to the people, who declined to be identified because the analyst meeting was private.

Read More: BYD Powers Through China’s Auto Price War to Post Soaring Profit

The Shenzhen-based market-leader on Monday unveiled a 145% increase in second-quarter profit to 6.8 billion yuan ($934 million), and a 67% jump in revenue to 140 billion yuan after selling a record number of cars in a three-month period. 

A price war started by Tesla Inc. at the start of the year has squeezed other EV manufacturers. Both Xpeng Inc. and Nio Inc. this month reported wider-than-estimated second-quarter losses. BYD, however, has resisted joining the price war, instead relying on its broad range of models and price points to attract buyers. 

For BYD “the clear message is they’re not” going to cut prices, Yuqian Ding, HSBC Qianhai Securities head of China autos research, told Bloomberg Television on Wednesday. “The upgraded product mix could help them mitigate largely from the pricing side so they stay more resilient and disciplined,” she said.

The Warren Buffett-backed clean car giant has sold 1.5 million fully-electric and hybrid passenger vehicles this year through July, half way to its annual target.

BYD shares rose 4.4% as of 11.50 a.m. in Hong Kong, taking its gain since the earnings report to 10%.

–With assistance from David Ingles and Yvonne Man.

More stories like this are available on bloomberg.com

©2023 Bloomberg L.P.